Nutella Founder Dies at 89

Michele Ferrero, owner of the Nutella chocolate empire died this weekend at 89.

Two employees confirmed in a statement to Reuters that the Italian Willy Wonka had passed away at his Monaco home on Saturday after months of illness.

Ferrero was Italy’s richest man and his death has now opened up serious talks about his line of succession and potential tie-ups at the family controlled Ferrero group.


The empire includes world famous chocolate-hazelnut Nutella spread, Ferrero Rocher pralines, Kinder eggs and Tic Tac sweets, turning a provincial chocolate factory into what is widely seen as Italy’s most valuable privately-owned company.

Forbes magazine described Ferrero as “the richest candyman on the planet”, putting him and his family in 30th place on their list of the world’s wealthiest people, with a net worth of $23.4 billion.

His legacy will be carried on by his family for years to come but for now let’s take a look back at how Nutella has impacted the modern world and how it went from a small treat people would occasionally put on their toast to a global phenomenon fuelled by internet memes and hipster kids.
Click the images to take you to the recipes!


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“Nutella” was originally founded in a backroom of a pastry shop in Alba in 1944 by Pietro Ferrero. He sold an initial batch of 300 kilograms of “Pasta Gianduja” which a solid block of a hazelnut mixture. Ferrero started to sell a creamy version of this in 1951 known as “Supercrema


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“Pasta Gianduja” was actually made in loaves and wrapped in tinfoil, so it could be sliced and placed on bread for mothers to make sandwiches for their children. But many children just like me, as you could imagine, would throw away the bread and only eat the pasta gianduja!

Fruit Pizza with Nutella and Cookie Dough Crust


Mr. Ferrero altered the product into a paste that came in a jar, so it could be spread on the bread. This then became known as “supercrema gianduja,” because it was a spreadable version of the gianduja. “Supercrema gianduja” was eventually renamed “Nutella®” in 1964, with the origin of the word being “nut” and the “ella” giving it a soft ending.


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Nutella® hazelnut spread was first imported from Italy to the U.S. over 25 years ago by Ferrero U.S.A., Inc. The popularity of Nutella® has grown steadily over the years and it is the the number one selling branded hazelnut spread in America. Obviously.

Nutella Stuffed Cinnamon Sugar Muffins


The Nutella brand has now become so famous and world renowned that they have started to run an online store devoted to Nutella products and apparel. Nutella Boutique includes shirts, hoodies, cooking equipment, accessories, phone cases, tote bags and even a branded Nutella Spreader designed to get every last bit of chocolate from the jar!

All of the Kinder and Ferrero websites have been suspended and replaced with an image of Michele Ferrero thanking him for his years of devotion to the company and spreading Nutella all over the world.

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Here are a few more links to satisfy your Nutella addiction.

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Featured Image Credit –


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